Destination briefing
Why travelers stop here
The 「2025 Chemistreet Pop-up」 is a youth-oriented K-lifestyle experiential street festival held at the Gangnam Station pedestrian plaza. 'Chemi' refers to a combination of youth-oriented content centered on K-Flavor, K-Style, and K-Beauty, and participants discover their own 'Chemi' by touring each booth, tasting, enjoying, and certifying their experiences. This free festival is designed for anyone to easily drop by in the heart of the city, encouraging voluntary engagement through experiential programs, photo zones, and prize rankings. In particular, key spaces such as the stage, container structures, and information booth are configured to reflect brand concepts, enhancing visual immersion. This festival can be seen as a new type of urban pop-up culture model that connects the lifestyles of individual young people with daily urban life and promotes coexistence with local commercial districts.
Address: Seoul, Seocho-gu, Seocho-dong 1318-7, Seocho Traveler Support Center Plaza
OTA-ready stop
Built into inbound routes and day-tour planning.
Local context
Seoulteukbyeolsi Seochogu Seochodong 1318-7 Seochoyeohaengjajiwonsenteo Gwangjang
Travel fit
Festival · Seoul
