2025 BeautySum Suwon

The <2025 BeautySum Suwon (BeautySum Korea Suwon)>, held in Suwon, a beauty city where citizens and industry harmonize, will take place from Friday, October 31 to Sunday, November 2 for three days at the exhibition hall of Suwon Convention Center. Hosted by Suwon City and co-organized by Suwon City, Suwon Convention Center, and Messe Esang Co., Ltd., this event is a comprehensive beauty festival offering a glimpse into the latest trends and future of the beauty industry. Now in its third year, this exhibition has been renamed from 'Suwon Beauty Festa' and makes a fresh start, featuring a wide range of exhibition items covering the entire beauty industry, including cosmetics, derma & aesthetic, hair & nail, body & fragrance, inner beauty, and beauty devices. Practical business programs such as export consultation meetings and cosmetic material research seminars for industry professionals are also prepared, along with experiential beauty content involving citizens and local experts, and an AI Beauty Tech Zone showcasing the latest beauty and healthcare technologies. This year, in particular, in connection with the World Toilet Association General Assembly, a special toilet exhibition hall combining Suwon's toilet history and culture, future smart toilets, and unique photo zones will be presented. Free admission is available with pre-registration, and 'BeautySum Suwon,' where anyone can directly experience and enjoy K-beauty trends, will make Suwon's autumn more beautiful and vibrant.

Address: 140 Gwanggyojungang-ro, Yeongtong-gu, Suwon-si, Gyeonggi-do (Hadong)